NIKE I.D.
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WORDS from the HERO
This is by Far my Favorite NIKE COMMERCIAL OF ALL TIME. Next to Hip Hop, Sneakers And Japanese Animation are two of my favorite things.
This is Definitely A Hobbyshop Hero Pride Post! Thanks to the cats over at (www.FRESHNESSMAG.com) for bringing it to light. Because I basically copied all the Content from There!
Nike Japan, working in conjunction with animation house Studio 4°C and director Koji Morimoto (森本晃司) once again in the launch of the latest option on Nike iD customization program, the Nike Blazer. The anime collective of Studio 4°C and Morimoto, whose previous filmgraphy include classics such as Princess Arete and Animatrix, also worked on another popular Nike animated short, 2005’s Chamber of Fear. (which we posted below)
The Nike iD REALCiTY short follows 3 caricatures (wearing Nike Blazer) in primary colors of blue, red, & yellow/green, in their endeavor to “colorize” a city scape in monotone grey. The correlated site also included a interactive version of the anime, where you become the “painter” of the city scape via your Nike iD Blazer.
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