May 6, 2008 – Features – by John Burnett
You can feel it in hip-hop. The old heads are getting their beach chairs ready for retirement, while the up and comers build their respective movements. The changing of the guard is upon us and it dons fluorescent hues, limited stock kicks and exclusive streetwear apparel. Yet there’s so much more to the new wave of talent then their garb. Echoing this sentiment is the Bronx native, Mickey Factz, who’s barrage of mixtapes (In Search of the N.E.R.D. , Flashback and Heaven’s Fallout) have been gaining a lot of steam on the information highway. But that’s not all he has in tow. He plans on leaking a track a week until his quest for global domination is complete. Meet one of the leaders of the new school.
“when someone comes to the forefront and says I want to change how music is supposed to be listened to, you can either gravitate towards it or not. Hopefully, you will because eventually it’s going to sound like this anyway.”
Format: I feel like in hip-hop there’s a changing of the guard going down right now. Some of the cats people looked up to coming up are getting older. So I wanted to ask you who’s apart of this new wave of talent that’s going to take up where they left off and where do you fit in that mix?
Mickey Factz: In the new wave, The Cool Kids, Kid Cudi, Wale, the Knux, U.N.I., Pac Division, Remo Da Rapstar, Theophilus London. All of these artists are creative and they all have different styles. How do I fit in the genre of all of this? I feel everyone’s trying to go left but I’m really going left but it’s a diagonal left. I feel like I want to be the Jay of this new movement. I want it to be like every time I drop something it’s hot and people rock with it. That’s some big shoes to fill but because I love hip-hop so much, it’s a challenge I’m willing to take on head first.
Format: You and a lot of the other acts you named a second ago stay doing shows touring nonstop. Is that the new business model for up and coming hip-hop artists to put out a few hot tracks, grow the buzz and just tour?
Mickey Factz: Touring is the best way to make money for a hip-hop artist that’s just starting. It’s really hard to sell records right now so people want to come out and see people perform. People do want to see a show. At the shows, people will purchase your music there. After they see you perform and after they see the energy and your heart and soul on the stage they’re willing to get to know you more through purchasing your music. That way you expand on your grassroots following and that’s why I commend the Cool Kids. I commend Wale. Them going on tours and doing shows all over the place opens doors for artists such as myself, artists such as Pacific Division. From doing that it’s really pioneering a way to create revenue for artists like myself.
Format: What projects do you have coming up and how soon can we expect a full LP?
Mickey Factz: I’m releasing two singles. “Rock and Roll’n” will be released next month. The “Supra” record will be released some time in the summer. My LP will be released in 2009. I’m working on it now and it’s coming out crazy! So the leak is going to keep the fans satisfied for now. It’s going to be every week until December 31st. I’m going to be featured on a whole bunch of mixtapes. I’m going to be on tour a lot. You know a lot of cats are going to be seeing Mickey Factz more and more as the name gets bigger and bigger.